In order to meet your brief you will need to develop a brand identity and de-sign a multi-platform media presence. Convey how you will achieve this us-ing graphic design principles and theory. Including colour theory, typogra-phy, layout principles and brand identity best practice. Organisation Background: Situated in the basement of the James Callaghan Building, our Starbucks outlet offers a calm and tranquil place to go. At present serving coffee, frappuccino and a delicious range of handmade speciality rolls and sandwiches. Our Image: Energetic, friendly and welcoming. Eco-friendly and very well situated to take advantage of great products and services we provide on our doorstep.
Before you try to repair the communication challenge identified in
Before you try to repair the communication challenge identified in Week 1 Part 1E, you first need to identify a pattern and understand where the