In order to meet your brief you will need to develop a brand identity and de-sign a multi-platform media presence. Convey how you will achieve this us-ing graphic design principles and theory. Including colour theory, typogra-phy, layout principles and brand identity best practice. Organisation Background: Situated in the basement of the James Callaghan Building, our Starbucks outlet offers a calm and tranquil place to go. At present serving coffee, frappuccino and a delicious range of handmade speciality rolls and sandwiches. Our Image: Energetic, friendly and welcoming. Eco-friendly and very well situated to take advantage of great products and services we provide on our doorstep.