Consider a purchase you recently made.
Considering concepts from the WK2 readings, compare your decision process to the processes described in the readings.
- How did you determine your need?
- How did you search for information?
- Did you evaluate alternatives?
- Did you have criteria upon which you made your choice?
- How did you assess your purchase?
- How does your awareness of you consumer decision process help you better understand how marketers influence you and how you as a marketer can influence others?
NOTE: To earn full credit, your DQ response should integrate course concepts or other credible sources with your professional experience. In other words, apply and cite the course content.